Website proposal, September 2026Prepared by KRR Photography
Rill's has been carrying Maryland since 1968. The current site has been carrying Rill's since 2018, and it has done its job well. But eight years is a long time on the internet — and most of the people now deciding whether to book a seat with you are deciding it on a phone, in an evening, in about ninety seconds.
Here is the thing worth saying plainly: Rill's already has the hard part. Fifty-eight years, four generations, the highest safety rating the Department of Transportation gives out, and a mailing list of people who genuinely look forward to the next pamphlet. Very few companies in this business have that.
What the website should be doing is showing it — and making the next step obvious. Right now a first-time visitor has to work to find out where you're going next, whether they can come along on their own, where they would park, and what it costs to put a group on a coach. Every one of those is a question we can answer before anyone has to ask it.
So this proposal isn't a coat of paint. It's a rebuild: a design made only for Rill's, a tour listing that actually reads like a calendar, and a site that behaves as well in someone's hand at the kitchen table as it does on a group organiser's laptop at work.
All three are real, working home pages — built with your own photographs, your real tour dates and the navy pulled straight out of your logo. Open each one, then narrow the window to see how it behaves on a phone. Pick the one that feels like Rill's and we'll build the rest of the site around it.
Warm and classic. Navy on soft cream, with a school-bus amber used only where it earns its keep — the dates and the buttons. Tours carry a calendar stamp, and the story unfolds in big alternating photographs.
Open Mile Marker
Photograph-led and editorial. A full-width hero, then a departure board of real upcoming tours you can filter by month — the whole season readable at a glance. Deep navy throughout, with a serif that carries the years well.
Open Departure Board
Bright and open. It starts by asking what brought you here and changes to suit — a seat on a tour, or a coach for your group. Big photo tiles, plain-language answers, and the largest buttons of the three.
Open Come AlongThese aren't sketches. They're built pages, so what you click is what you get. Mixing is fine too — if you like the departure board from one and the warmth of another, we'll bring them together.
Everything below is part of the price. Nothing here is an add-on waiting to be quoted later.
Not a theme, not a template with your logo dropped into it. Every screen is drawn for Rill's specifically — your navy, your fleet, your photographs, your fifty-eight years. When someone lands on it, it should be obvious they are not on a generic bus company's website.
Your retail tours laid out as a proper calendar — date, destination, day trip or multi-day — filterable by month, each one opening to its own details. Adding the next tour takes a minute from the office, not a phone call to anybody.
Designed on a phone screen before a desktop one, because that is where most of your visitors already are. Large type, strong contrast, buttons big enough to hit first time, and a menu that opens and closes with one thumb.
Google Analytics installed and configured so you can see which tours people actually look at, which pickup points draw interest, how many charter requests came through the site, and where all of it came from. Set up once, then read in plain English.
Home, Upcoming Tours, Group Packages, About & Employment, and Contact with the charter request form. Everything currently on the site carried across, and rewritten to be shorter and clearer.
The unglamorous work that decides whether a website earns anything. It's included because a site without it isn't finished.
Sized to what Rill's actually needs. Every page has one job, and none of them make anybody hunt.
The fifty-eight years, what's departing next, the three ways to travel with you, and the phone number never more than a glance away.
The full calendar, filterable by month, each tour with its own details, price and what's included — and a clear way to reserve a seat.
Casino, theatre, educational, sightseeing, church and social — each with real examples, plus the motorcoach and school bus options side by side.
Paul and Anna's first bus, the four generations since, the fleet, the safety record and the associations — plus open positions, with a form drivers can apply through.
Office details and hours, the five pickup points with parking notes, and the charter request form rebuilt so a group can send you everything you need in one go.
About six weeks from the go-ahead to launch, most of which is us working rather than you waiting.
You pick a design direction. We gather the tour details, photographs and copy, and agree what each page has to do.
The chosen direction extended across all five pages, on desktop and phone, for you to see and mark up before a line of it is built.
Pages built, tour listing wired up, forms connected and tested, analytics installed, content migrated and redirects mapped.
You walk the whole site and we fix what you flag. Then it goes live, checked on real phones, with the office shown how to run it.
$3,625
One price for the whole project, from the first sketch to the day it launches.
Not much, and none of it urgent — but the sooner these land, the sooner it launches.
Tell us which direction you like and we'll get week one moving. If you'd rather talk it through first — or want to see a fourth idea before deciding — that's no trouble at all.
The reason to do this isn't that the current site is broken. It's that Rill's is a great deal better than the impression a stranger forms in ninety seconds, and closing that gap is about the cheapest growth available to you.
Betty from Sykesville already knows to call. The next Betty is on a phone, comparing three bus companies she has never heard of, and she is going to pick the one that looks like it will take care of her. That's the one we're going to build.